Instagram Launches New Ad Options to Connect With Users in Discovery Mindset

Instagram has launched two new ad options that help to engage users better in a discovery mindset. These new ad options include Reminder Ads and ads in search results. With Reminder Ads, users can opt into alerts ahead of an event, and the ads in search results provide a new way to get promotions in front of users. This article will explore the two new ad options in more detail. 

Reminder Ads 

Reminder ads are a great way for brands to raise awareness and anticipation for upcoming events. Because users can choose to be notified about specific events in the app, they will receive three in-app notifications about that event. This includes one notification the day before, one 15 minutes before the event, and one when the event starts. The time of the event will also be displayed in local time equivalents. For example, if someone in New York selects 8 p.m. as the event time, the event time will be set as 8 p.m. Eastern time, and someone in Los Angeles will see the event time as 5 p.m. Eastern time.

Ads in Search Results 

Instagram has also launched search results ads, helping connect users with contextual keywords. These ads will show up in the feed that people can scroll through when they tap into a post from search results. This new placement is more specific, with the ads showing up when users tap into a specific post from the Search results. This is the next level of discovery in the app and provides another way for brands to get their promotions in front of users. 

Optimizing Ads for Maximum Engagement 

When running ads with these new options, it is important to ensure that they are optimized for maximum engagement. This includes creating content that is relevant to the audience and delivering it in an engaging way. Engaging content includes videos, images, GIFs, and stories. It is also important to use effective targeting to reach the right audience and use effective calls to action to encourage users to take action. 

Conclusion 

Instagram’s new ad options provide a great opportunity for brands to better engage with their audiences. With Reminder Ads, users can opt into alerts ahead of an event, and with ads in search results, users can be connected with contextual keywords. It is important to optimize ads for maximum engagement to get the most out of these new options.